Half Toning

We have a lot of people wonder how to make a design pop.  We understand that this can be difficult, especially when you only have one color design, but there is a technique we use that adds depth and contrast even in the simplest design.  This technique is called half toning.

 

Half toning can contribute to a design in a number of ways, it can add depth, motion, or as the name implies, simply tone down a color.  Half toning is essentially a way to create the look of a two color design by only using one color of ink.  By using dots, we essentially make an image pixilated which allows us to either fade out a solid color like this Preston Hometown Auto shirt....

 Or as we see in the Tiger Swimming shirt, we can show contrast from the bright, solid orange, to the pixilated, lighter orange within the design:

Along with our graphic experts, you can create the ultimate design for whatever budget or need you have.  Half toning allows you the chance to avoid a flat, boring design and really make the image pop off the shirt. This will give your finished product that “wow” factor that we hope keeps you coming back for more!

The Screen Printing Process

            The screen printing process is very detailed and complicated.  At Badger, we like to work with our customers through the whole process to ensure you have complete satisfaction with your order. First, the customer places the order with the secretary over the phone, through email, or inside the shop. This is when the customer tells Badger which items they would like to print on and how many they would like to print. The items then get ordered and the customer can work with an artist who designs the artwork till the customer’s approval and then sets up the artwork.

            The artwork gets taken to the back to be made into a screen, which is easier said than done. This part of the process takes a few days. Each color of the design has to be made into a screen in order for the colors to be printed onto the material, such as a shirt or a hoodie. Once the shirts arrive in the shop, they get counted and stacked according to order specifics. On the due date, the shirts are taken into production. If both sides of the shirt are printed, or if there is a multiple color design, one side is printed and then it goes through the dryer. The dryer looks more like a toaster at Quiznos. After it goes through the dryer, they are stacked again and then the second side, or the second color, gets printed.

            After the shirts are all printed and dry, they get counted again and folded by size and boxed. The orders that need to ship get taken to the front. The work order gets taken to the front where the boss checks the prices. The work order then gets invoiced and we call the customers to come pick it up.

Things to Consider Before Calling us

1)     We try not to design artwork until order is placed.

            a)     To place order, we need the following information:

i)       Shirt size break down (e.g. 22S 14M 22L 14XL 2XXL.  Youth: 1YS, 4YM, 5YL)

            ii)     Color(s) of shirts 

2)     It is very helpful to have a design in mind before making an order.

            a)     Look at the top tabs on our Blog for design ideas, or just search the web.

            b)     If you can’t find anything you like, don’t stress! We have artists who can help you with that. (15 minutes of free artwork for each order)

3)     All orders take an average of a week and a half to process and complete.

             a)     We are able to do rush orders, meaning any orders needed before the normal week and a half.

i)       Rush orders require payment up front.

4)     Payment is due upon pick-up for all normal orders.